The World’s Loneliest Prada Store
This amazing promotion stunt/art piece is situated in the desert on a desolate stretch of highway 90 near Marfa, Texas, the amalgamation of two Berlin artists Michael Elmgreen & Ingar Dragset. The store includes a number of Prada's 2005 Fall Season high-heel shoes (all right foot) and bags.




Words from the artists:
'..the combination of a vast, open desert landscape in an un-populated area and a luxury goods store is completely unthinkable. Nature suits fashion as a visual backdrop, as one often sees in advertisement. The minimal, corporate Prada design and the desolate surrounding ranch land make a great impression together, but simultaneously the two forces also render each other useless.’
Something so contradicting yet, simply brilliant. Mmm... minimalism! Btw, no one actually works there, its just art.
This was something I wanted to post a LONG time ago, but never found the time to till now :)
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4 comments:
too much money to invest
well, you can never put a price on art :P hehe
not quite a good idea.
oh yeah, no one actually works there if that's what you're thinking.
but despite whatever consequences, it's so out of your mind,against the norm and out of rational thoughts that i find it really intriguing :)
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